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The editors at Top Marketing Schools decided to research the topic of:
State of Infographics: The Rise and Impact of This Great Marketing Tool
How IGs Impact Social Networks?
- The first IG was published in 1626, but has only become truly popular since 2009
- Traditional Posts vs. IG Posts
- Twitter averages
- Traditional = 62 retweets
- IGs = 587 retweets
- Linkedin averages
- Traditional = 7 shares
- IGs = 51 shares
- Stumbleupon
- Traditional = 39 pageviews
- IGs = 330 pageviews
- With the right topic, an IG can reach up to 15 million people
Trends in IGs - According to Google
Google ranks trends from 0-100 giving a number to a keyword based on how often it is searched compared to other keywords
- Keyword "Infographic"
- Peak Ranks per Year:
- 2004: 12
- 2009: 14
- 2010: 28
- 2011: 62
- 2012: 100
- Global Ranks (top 6):
- Philippines: 60
- South Africa: 56
- New Zealand: 50
- Netherlands: 41
- India: 38
- US: 38
- Rank by City (top 6):
- Singapore: 100
- Bangalore: 59
- San Francisco: 58
- Sydney: 39
- Chicago: 36
- Melbourne: 33
View, Like, Comment
Some of the most viewed, liked and commented on infographics in recent history
- What are the Odds?
- How Much Can You Trust a Bearded Man?
- Should I Text Him? - Flowchart with tips for helping to navigate relationships.
- Evolution of the Geek
- Why Startups Fail - Startup Genome project analyzed data and came up with some answers
- The Work We do to Pay Taxes - How much do we work for "the man" on any given day?
- Headache: Everything You Need to Know - Different types of headaches, causes and treatments
- Formal Dining Setting - What you need to know for your fancy dinner party
- We All Want to be Young - The power of today's youth came directly from those before them
- Kitchen Cheat Sheet - All the interesting info you need when cooking
- Advertising vs. Reality - Fast food items were purchased, taken home and photographed immediately
Topic Trends
Number of IGs per category out of 25,927 IGs (on Visual.ly)
- Animals - 329 (1.3%)
- Business - 3,289 (12.7%)
- Computers - 1,003 (3.9%)
- Economy - 1,885 (7.2%)
- Education - 1,089 (4.2%)
- Entertainment - 1,136 (4.4%)
- Environment - 882 (3.4%)
- Food - 852 (3.3%)
- Gaming - 246 (0.9%)
- Geography - 356 (1.4%)
- Health - 1,752 (6.8%)
- History - 112 (0.4%)
- Home - 205 (0.8%)
- How To - 363 (1.4%)
- Human Rights - 140 (0.5%)
- Humor - 435 (1.7%)
- Lifestyle - 1,470 (5.7%)
- Love & Sex - 331 (1.3%)
- Olympics - 185 (0.7%)
- Other - 911 (3.5%)
- Politics - 1,096 (4.2%)
- Science - 456 (1.8%)
- Social Media - 2,348 (9%)
- Sports - 962 (3.7%)
- Technology - 2,597 (10%)
- Transportation - 795 (3.1%)
- Travel - 566 (2.2%)
Infographic Companies
A Google search shows these 3 at the top of the list for "Best Infographic Companies"
- NowSourcing.com - "We bet you've already seen our work"
- Infographics.avalaunchmedia.com - As seen on CNN, NYT and Mashable
- Brafton.com - "Go viral with awesome infographics!"
