When it comes to marketing and promotion within the vast entertainment industry, there have perhaps never been as many unique jobs in entertainment marketing for actors, studios, and others with a professional stake in entertainment. The industry has grown by leaps and bounds in recent years as entertainers and industry professionals have sought to market themselves across new channels, like social networks and online video sites. Because these jobs can be highly technical, they often require a professional who has an educational background in business or marketing, with professional marketing and management skills that allow them to be both highly efficient and occupationally independent.
Get Started in the Industry as a Social Media Manager
One of the most popular pathways into entertainment marketing is via a position as a social media manager. This position requires an educational background in marketing or business, along with a foundational understanding of social media sites like Instagram, Facebook, Twitter, Tumblr, and others. A successful candidate will be hired based on their knowledge of these tools and their marketing abilities, including familiarity with analytics tools like Facebook Insights, Google Analytics, and Twitter Analytics. Their job will be to represent one or several entertainers, a production firm, or a movie studio. Leveraging the power of social media, they’ll create engaging posts and viral images that will increase the visibility and awareness of the brand that they are charged with representing on a daily basis.
Video Advertisements and Promotional Hype
Another key responsibility of the entertainment marketer is to utilize online video to place products in front of interested consumers. Usually, this means working with a studio or production company to produce short movie trailers, character teasers, and viral ads, so that they can more easily build excitement and anticipation for an upcoming movie release, television series, or online short film. By building “hype” for these releases, they market the product effectively and likely increase revenue for their entertainment industry employer.
Product Placement Strategies for Revenue Maximization
Marketing in the entertainment world also includes finding creative ways to place popular products into movies and television shows as a way to maximize revenue for those efforts. Marketers will spend much of their time negotiating with some of the country’s biggest brands to secure their endorsements in a movie or TV show, and will work on integrating that product in a way that is relevant, visible, and natural, so as not to feel like a blatant advertisement to the audience. This is one of the most exciting and challenging marketing jobs in the entertainment industry itself, but it’s also one of the most common and effective ways to increase the value and long-term promotional potential of a typical Hollywood production.
Copywriting and Marketing Management
Other tasks with a less visible final product include the management of studio marketing teams or the production of marketing copy that will be used in film advertisements, product placements, or social media posts. Though not as clearly visible to the public eye, these positions are the core of what it means to manage and assist in the creation of Hollywood’s most successful marketing efforts, according to the Bureau of Labor Statistics.
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Great Ways to Become Involved in the Entertainment Industry
Marketing is a key requirement of many successful businesses or industries. In the entertainment industry, that means working on product placement, social media management, and several other key tasks. Prospective marketers therefore have plenty of ways to find rewarding jobs in entertainment marketing.
