What do all of the schools included on our list of the Top 10 Best Marketing Degree Programs have in common? They offer a challenging curriculum which will give students the knowledge, critical thinking skills and confidence needed for projects they will take on after graduation. If you are looking for a first-rate education in marketing, these schools are a great place to start.
Ranking Top 10 Best Marketing Degree Programs
#1 Colorado State University-Global Campus
BS – Marketing
Executive Summary
CSU – Global Campus carries regional accreditation by the Higher Learning Commission, the regional accrediting body for the North Central Association of Colleges and Schools. It is currently ranked #7 by U.S. News and World Report for Best Online Bachelor’s Programs.
Tuition
$350 per credit, which puts it among the most affordable marketing degree programs available today.
Unique Features
Courses in the marketing specialization include the following.
- Consumer Behavior
- Introduction to Marketing
- International and Multi-Cultural Marketing
- Market Research
- Promotion and Public Relations
#2 University of Pennsylvania
Executive Summary
Wharton is one of the best business schools in the nation and it is known for producing graduates who go on become leaders in their field.
Tuition
Undergraduates attending UPenn pay $42,098 per year in tuition and fees.
Unique Features
The Bachelor of Science degree curriculum means that students focus their studies on economic theory and business methods. They become experts at problem solving from a variety of learning experiences including case studies, simulations and group work.
Concentrations
Marketing
Marketing & Communication
Marketing & Operations Management
#3 Post University
B.S. in Marketing
Executive Summary
Post University is nationally ranked by Online Education Database (OEDb) as a top-20 provider of online education. It’s also ranked in the top 10 online schools for students who get financial aid. The Waterbury, CT based university is accredited by the Department of Higher Education through the State of Connecticut as well as through the NEASC (New England Association of Schools and Colleges).
Tuition
At $550 per credit ($66,000 for the 120-credit degree), this is one of the cheapest marketing degrees available anywhere.
Unique Features
Core courses in the marketing degree include the following.
- Principles of Marketing
- Principles of Management
- Quantitative Analysis
- Principles of International Business
- Social Media Marketing
- Marketing Management
- Brand Management
- Marketing Research
- Consumer Behavior
#4 University of Texas
Executive Summary
The McCombs School of Business has been named one of the best institutions in the nation by U.S. News & World Report. The School has several programs in the Top 10, including Marketing, which was ranked at No. 3 in 2011.
Tuition
Tuition rates for in-state students are $9,794 per year. Out-of-state students pay $32,506 per year.
Unique Features
Students enrolled in UT business programs are expected to complete two or three internships as part of the requirements for obtaining a degree. During these times, they may be placed some of the leading companies in the world, including marketing agencies, consulting firms, nonprofits and investment banks.
#5 University of Michigan
Executive Summary
The University of Michigan’s BBA program will appeal to students who are interested in hands-on learning. This program is also focused on team-based projects.
Tuition
Michigan residents pay $15,466 per year to attend this school. Tuition for out-of-state students is $41,498.
Unique Features
Recruiters have been very impressed with the quality of graduates produced by the Stephen M. Ross School of Business. Approximately 90 percent of students completing this program receive a job offer within three months of graduating.
#6 Carnegie Mellon
Executive Summary
Carnegie Mellon University is consistently recognized for having first-class Business programs.
Tuition
The cost of tuition at Carnegie Mellon is $40,300 per year.
Unique Features
Students in this program must choose the Marketing track as well as a minor in a different subject. As a result, they receive a well-rounded education. Class sizes are small, which allows faculty to get to know the students well.
#7 University of California Berkeley
Executive Summary
The Haas School of Business at the University of California Berkeley offers one of the best programs in the country. It actively recruits people who are a good fit for the school’s culture, which embraces those who question the status quo, look beyond themselves, display confidence without attitude and who are dedicated to constant learning.
Tuition
The cost of tuition for California residents is $13,200. Out-of-state students will pay $36,078 to attend UC.
Unique Features
All applicants to Haas are considered on the basis of prior grades, a resume and their admissions essays. This school is specifically looking to attract students with demonstrated leadership skills. All students enrolled at Haas must be proficient in a foreign language.
#8 Indiana University
Executive Summary
Indiana University is known for having a very distinguished faculty. It has also been named as one of the “most wired” schools in the country
Tuition
In-state students pay $9,524 per year, while non-residents will pay $29,540 per year to study at Indiana University.
Unique Features
Students have the opportunity to participate in internships and conduct research in the school’s Customer Interface Virtual Laboratory. They may also compete in international case competitions.
#9 DeVry University
Executive Summary
Devry has a reputation for offering a curriculum which addresses the challenges that graduates will face in the working world.
Tuition
The cost of tuition for this degree program is $71,886.
Unique Features
Devry’s Sales and Marketing Specialization curriculum includes courses in consumer behavior, salesmanship, new product development and international marketing.
#10 University of North Carolina
Executive Summary
UNC welcomed its first students in 1795 and was the first public university in the country. This school has a reputation for being one of the best universities on the planet, as well as offering good value.
Tuition
NC residents pay $7,008 per year, while tuition for out-of-state students is $26,834.
Unique Features
Business students can take advantage of Career Boot Camp and Networking Nights. Both of these events put them in contact with senior executives and can provide valuable networking opportunities.
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More Top Marketing Programs
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University of Wisconsin
Executive Summary
Approximately half of students admitted to this school are ranked in the top 10 percent of their class. Business students are admitted to the program in their sophomore year.
Tuition
Resident students pay $405.71 per credit, and non-residents are charged $1,061.95 per credit.
Unique Features
Wisconsin’s Business programs were developed in consultation with executives from leading companies. Graduates are known for their highly-developed technical skills and ability to function well as part of a team.
Ball State University
Executive Summary
Ball State is a well-respected school which has been named as one of the best “up and coming” colleges and universities by U.S. News & World Report. The school has also been recognized as one of the leading institutions in the Midwest by The Princeton Review.
Tuition
Indiana residents pay $7,912 per year to attend Ball State, while non-resident students pay $21,892.
Unique Features
The school’s H.H. Gregg Center for Professional Selling is certified by the Professional Society for Sales and Marketing Training in recognition of its high educational standards. Ball State hosts one of the largest annual Sales Career Fairs in the country.
Featured Marketing Degree Programs
1. Kaplan University
2. Post University
3. Colorado State University
